Imagination Station

Over three years at Imagination Station, I focused on growing their social media presence, evolving the brand’s visual identity, and actively engaging with local and city organizations to bring the museum’s presence to life in the community.
My role grew beyond content creation — I helped drive paid advertising campaigns across Google and Meta, restructured the social strategy around short-form video, and integrated AI tools into the creative workflow. I also presented quarterly performance reports directly to executive leadership and the board, keeping growth strategy tied to real attendance and revenue goals.
Social Growth
- Instagram: 7k -> 74k
- TikTok: 0 -> 171k
- Facebook: 80k -> 120k
- YouTube: 85k -> 382k
Science Shorts
I conceptualized and produced a recurring video series with Chief Scientist Carl that mixed real science with formats people actually want to watch. It pulled in millions of views and became one of the biggest drivers of growth across all of Imagination Station’s platforms.
Feed Rebrand
Slide to see the transformation.


Photography









