Matt's Marketing Portfolio

Imagination Station

Over three years at Imagination Station, I focused on growing their social media presence, evolving the brand’s visual identity, and actively engaging with local and city organizations to bring the museum’s presence to life in the community.

My role grew beyond content creation — I helped drive paid advertising campaigns across Google and Meta, restructured the social strategy around short-form video, and integrated AI tools into the creative workflow. I also presented quarterly performance reports directly to executive leadership and the board, keeping growth strategy tied to real attendance and revenue goals.

Social Growth

  • Instagram: 7k -> 74k
  • TikTok: 0 -> 171k
  • Facebook: 80k -> 120k
  • YouTube: 85k -> 382k

Science Shorts

I conceptualized and produced a recurring video series with Chief Scientist Carl that mixed real science with formats people actually want to watch. It pulled in millions of views and became one of the biggest drivers of growth across all of Imagination Station’s platforms.

72M Views, 2.9M Likes
23M Views, 382K Likes
17M Views, 468K Likes
4.8M Views, 232K Likes
@imaginationstation419

How do you make a multicolored firework? 🤔🎆 #science #scienceexperiments #physics #chemistry

♬ original sound – Imagination Station Toledo
7.1M Views, 1.1M Likes
@imaginationstation419

We blew up a pumpkin for science 🤓🎃 science physics chemistry

♬ original sound – Imagination Station Toledo – Imagination Station Toledo
1.7M Views, 151K Likes
@imaginationstation419

What happens when your burn magnesium inside a block of dry ice🤔🥶 #science #scienceexperiments #dryice

♬ original sound – Imagination Station Toledo
700k Views, 40K Likes
@imaginationstation419

Don’t try this at home! 🥶 science physics chemistry Liquid nitrogen doesn’t immediately cause frostbite when it comes into brief contact with skin due to the Leidenfrost effect. The Leidenfrost effect occurs when a liquid comes into contact with a surface significantly hotter than its boiling point, creating an insulating vapor layer that prevents the liquid from touching the surface directly. In the case of liquid nitrogen, which has a boiling point of -196°C (-321°F), when it touches skin (which is much warmer), it instantly boils and creates

♬ original sound – Imagination Station Toledo – Imagination Station Toledo
2.4M Views, 54K Likes

Feed Rebrand

Slide to see the transformation.

A visual rebrand: shifting from graphics-heavy posts to an authentic mix of photo and video that drove real engagement.

Photography

Event Videos