Kendamanomics
App Growth and Community Management
At Kendamanomics, a Kendama app, I led app growth and community strategy – building an engaged user base, managing social media presence, and orchestrating influencer campaigns that drove millions of impressions and thousands of downloads.
Social Media
Viral TikTok Influencer Campaign
I recruited and endorsed kendama creators on TikTok to compete publicly on the app’s leaderboard, turning it into an ongoing viral story. Viewers followed the competition obsessively, generating hundreds of thousands of impressions and a surge of new users eager to join the app themselves.
Instagram Collaborations
I managed a network of kendama creators on Instagram, coordinating promotional content, developing signature trick lists for featured players, and serving as the bridge between the community and developers β surfacing feedback, flagging bugs, and helping drive timely app updates.
Graphic Design
I created branded graphics to communicate app updates, feature launches, and bug fixes to the community, maintaining a consistent visual language across all Kendamanomics announcements.
